Digital marketing is the process of promoting and selling products and services using the internet and digital technologies, such as websites, social media, search engines, email, and mobile apps, to reach and engage potential customers.
Key Marketing Trends 2025 Summary AI Integration: Artificial Intelligence (especially Generative AI) is no longer a niche tool; it's becoming central for scaling content creation, hyper-personalization, and optimizing campaigns faster and more efficiently. Video Dominance: Short-form video remains the format with the highest Return on Investment (ROI) and attention.